CluedUpp Games
The Hello Earth team is incredibly prompt, forward-thinking, and offers invaluable insights. They seamlessly integrated with our team, bringing fresh insights and ideas while demonstrating genuine care for our brand.
Their effective processes and methods resulted in tangible commercial benefits, and their collaborative approach made them a reliable and dedicated partner. I highly recommend Hello Earth for their results and commitment to helping clients achieve their goals.
Tref Griffith
- CEO -
The Results
0
%
Year on Year Revenue Growth
0
%
decrease in Meta CPA
0
%
increase in New Customer Acquisition
BRIEF
Please add that client brief. Including and addressing points on the following:
- CluedUpp Games is an independent games studio that creates immersive outdoor experiences and team building events in over 80 countries worldwide.
- CluedUpp Games approached Hello Earth because of our experience and excellence in Meta ads, across media buying, creative strategy and creative testing.
- While CluedUpp had successfully scaled their brand and business using Meta ads, they needed support and direction into how to scale further, using both new media buying techniques, and a proven creative testing process. They also wanted to diversify their new customer acquisition by introducing Google Ads into their channel mix.
- CluedUpp’s brief was to define their creative strategy and testing process, scale their Meta ads spend and customer acquisition while improving efficiency and introduce new customers to their brand through Google ads.
SOULTION
- After initially auditing the Meta and Google account setup, we developed a Go To Market plan which defined both campaign setups, marketing calendar and testing plan
- Weekly creative testing at scale, testing both creative format, visual hook and copy.
- We later introduced procedural A.I generated creative to increase the volume of creative we had available to test
- Weekly and monthly budget targets based on hitting new customer CPA targets, fuelled by successful creative testing.
