Strong ROAS Driven For Ad & Video Creative Strategy

As Seasalt Cornwall looked to launch their L5 Collection, they approached us to produce 10 Video & Static Ad creatives. Our strategy on a page followed an overarching messaging of ‘Effortless Coastal Style - Life Worn Well’. 

We separated our strategy into 3 key messaging areas: Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF). 

Our TOF messaging encompassed Re/introducing brand through lifestyle, style cues & emotional connection. Which was upheld by Brand Storytelling Videos, focusing on the Artisan craftsmanship, natural fabrics and Cornwall inspiration.

Our MOF messaging these was: Breaking Resistance / Education & Consideration. This strategy focused upon Fabric & Fit Education which focused upon videos or carousels explaining the benefits of Seasalt clothing, as well as including testimonials.

Finally, the BOF messaging focused upon Converting & Driving Purchases. This included Bestseller Highlights, Promotional Messaging and Review Highlights. 

1. Re/introducing brand through lifestyle, style cues & emotional connection. Underpinned by: Brand Storytelling Videos

2. Breaking Resistance / Education & Consideration. Underpinned by: Fabric & Fit Education

3. Converting / Driving Purchase. Underpinned by: Bestseller Highlights.