Boosting Subscription Loyalty & Engagement
(01) Project Overview
Comfy Koalas approached us with 4 key challenges
Improving subscription retention and engagement.
Reducing churn and increasing subscriber loyalty.
Encouraging single-purchase customers to migrate to long-term subscriptions.
Effectively introducing new products to customers at the right stage in their nappy journey
(2) Strategy
Our plan for our campaign approach consisted of 4 outlined strategies:
- Set up subscription retention flows targeting each stage of the subscription journey with tailored messaging to nurture engagement.
- Implemented an upgrade messaging strategy to promote product bundles and encourage higher-value subscriptions.
- Launched an upcoming orders flow to give subscription customers full flexibility to manage their subscriptions, reducing churn.
- Activated Recharge’s winback feature to target cancellations, offering tailored offers to drive reactivations.
The Results
Year on Year results soared as we implemented an upgrade messaging strategy
61%
YoY Reaction Rate
13%
YoY Active Subscription
77%
YoY Subscription Save Rate
