Nice Drinks | Hello Earth

(01) Project Overview

NICE drinks are a wine brand, with an initial focus on their canned wine range, they have now scaled into boxed wine too.

NICE Drinks' primary focus is to make wine accessible, removing barriers to entry and targeting an audience of young cool individuals who don’t normally drink wine.

Nice Drinks approached Hello Earth because of our impressive track record with FMCG brands and Meta advertising. Nice Drinks and Hello Earth have been in partnership since 2021, over 3 years!

When we began working with NICE, they were facing two challenges:

Increasing difficulty to acquire new customers within their target market

Meta CPA increasing competition and platform changes

When we began working with NICE, they were facing two challenges:

Increasing difficulty to acquire new customers within their target market
Meta CPA increasing competition and platform changes

Their objective was:

Drive engagement, interest and conversion during the launch of their new seasonal product
Reduce Meta CPA and scale

Focus Areas

We had two focus areas to overcome:

Focus #1: Consolidated ad account, focusing budget on Advantage+ Shopping

Focus #2: Direct response Meta ad creative, legibly highlighting what they’re new product is and who it’s for.

We utilised Advantage+ to optimise spend to ensure we were reaching the most efficient audiences and targeting NICE’s customer profile. This enabled us to optimally utilise the budget and drive the strongest performance.

Our direct response Meta ads highlight key USPs surrounding the product, including what the new product entailed and the audience it targeted. This was an efficient way to bridge the gap surrounding any doubt regarding the functionality of the product, whilst driving engagement.

116%

Meta ROAS

75%

Meta CPA

The launch not only exceeded targets and expectations early on, but also confirmed that a consolidated account and focused strategy can pay dividends when it comes to launching a new product at a fast pace.

Cookies Policy

HUEL

McQueens Dairies

Increased blended ROAS by 157% Increased revenue by 40%

NICE drinks are a wine brand, with an initial focus on their canned wine range, they have now scaled into boxed wine too.

When we began working with NICE, they were facing two challenges:

Their objective was:

We had two focus areas to overcome:

The launch of their Sessions product was a huge success

The launch not only exceeded targets and expectations early on, but also confirmed that a consolidated account and focused strategy can pay dividends when it comes to launching a new product at a fast pace.

Cookies Policy

Increased blended ROAS by 157% Increased revenue by 40%

NICE drinks are a wine brand, with an initial focus on their canned wine range, they have now scaled into boxed wine too.

When we began working with NICE, they were facing two challenges:

Their objective was:

We had two focus areas to overcome:

The launch not only exceeded targets and expectations early on, but also confirmed that a consolidated account and focused strategy can pay dividends when it comes to launching a new product at a fast pace.

HUEL

Punchy Drinks

McQueens Dairies