Email & SMS
Where the margin lives.
- Advanced retention architecture.
- RFM-driven segmentation.
- Attentive SMS.
- Recharge subscriptions.
Built for DTC brands that want to unlock their LTV while protecting the P&L when paid efficiency tightens.
Boosting Subscription Loyalty & Engagement
Comfy Koalas, are an Aussie nappy brand on a mission to keep little bums comfy, happy, and eco-friendly, all while making life easier for parents with sustainable, bamboo nappies and wipes.
+84%
YoY CTR
+49%
Flow Click Rate
+18%
AOV
The Hello Earth Retention System
One database. Two channels. Compounding LTV.
A retention operating model designed to compound, not just convert. Segmentation that gets sharper every cycle. Flows that learn from behaviour. SMS that earns its place in the inbox. Subscriptions that protect the cohort.
PILLAR 01
RFM segmentation
Recency, Frequency, Monetary value, the segmentation framework that unlocks personalisation at scale. We deploy 9-tier RFM grids in Klaviyo, refreshed weekly, with distinct creative and offer logic for each tier. No one-list-fits-all welcome series.
PILLAR 02
Behavioural triggers
Browse abandonment, cart recovery, post-purchase replenishment, win-back, VIP appreciation. Triggered by behaviour, not calendar. Each flow tuned to the buyer's exact stage and tested against measurable revenue lift, not open rate.
PILLAR 03
Deliverability discipline
Sender reputation. Engagement hygiene. List warm-up. DMARC, SPF, DKIM. Yahoo and Gmail's 2024 sender requirements still trip up most brands. We treat deliverability as a system, not a one-off audit. The inbox is the only channel that matters.
PILLAR 04
LTV measurement
Email and SMS aren't measured by send-level open rates. They're measured by cohort LTV, repeat purchase rate, subscription LTV, and contribution margin per recipient. Triple Whale and Klaviyo CDP feed one definition of winning.
Revitalising Email Strategy for Picante
PICANTE is a British lifestyle and streetwear clothing brand founded on a love of fashion, hospitality and travel, offering sustainably sourced, 100% organic cotton garments designed in London.
+39%
YoY Click Rate
+91%
Email Attributed Revenue
The Channel Maturity Ladder
Every channel earns the right to scale.
No vanity scaling. No premature spend. The Channel Maturity Ladder is how we sequence work, diagnosing where each channel actually sits, then doing the right thing for that altitude. Applied to retention, it looks like this.
Stage 01
Stabilise
Fix the foundations. Audit the list, recover deliverability, deploy the core flows, restore measurement integrity.
Stage 02
Optimise
Once the foundation is sound, drive efficiency. RFM grids deployed, segments sharpened, predictive analytics active.
Stage 03
Scale
Now retention compounds. Subscription layer active. Loyalty programme integrated. LTV becomes the primary acquisition lever.
Subscriptions & loyalty
Where retention compounds into LTV.
For replenishment, FMCG and consumables brands, subscriptions are the single biggest LTV multiplier in DTC. A subscriber's LTV is typically 3–5× a one-off purchaser. A churned subscriber recovered through a smart win-back typically recovers 60–80% of original LTV. Loyalty layered on top compounds the effect: VIP tiers, points-led referral, replenishment rewards.
As Recharge Partners, we deploy subscriptions as a retention engine with intelligent churn prevention, replenishment timing tuned to the product cycle, smart skip/swap logic, and post-cancel win-back flows that recover meaningful cohorts. Layered with LoyaltyLion or Smile.io, the result is a retention stack that turns the average buyer into a high-LTV cohort.
12-month LTV by cohort
Where the margin lives
Subscriber LTV
£284
Loyalty member LTV
£187
Repeat buyer LTV
£124
First-time buyer LTV
£68
Subscriber multiplier
4.2X
Results & Testimonials
NICE DRINKS
124% increase in email conversions
FUSHI Wellbeing
Increased returning customer rate by 36%.
AKIMBO CLUB
163% uplift in conversions.
PICANTE
93% increase in conversion value.
GRAZIELA
44% increase in email-attributed revenue.
PHIZZ
116% increase in email-attributed revenue.
LOVE COCOA
16% increase in email-attributed revenue.
Beards & Daisies
24% increase in email-attributed revenue.
Great things
start with Hello.
Drowning in a sea of the same old marketing sh*t? Then grab our hand out of the cesspool of mediocrity.
FAQs
A normal email marketing agency might send out a monthly newsletter and pat themselves on the back. But at Hello Earth, we’re far from normal. We like to view email marketing as the secret sauce, one that’s been designed specifically for the ecommerce space to keep your customers coming back again and again and again. We’ll handle the lot. From subject lines that send open rates soaring to design that has customers crawling back for more, our ecommerce email marketing doesn’t just look pretty, it performs. If you want to build a full funnel marketing approach with us to support your email campaign, from that viral TikTok ad through to a tailored Google Ad strategy, you’re safe in our hands.
Imagine having the power to drop an irresistible nudge straight into the inbox of someone already eyeballing your brand…that’s email marketing in a nutshell. Clients often ask do I even need an email marketing agency in this day and age? The truth is that if you do email marketing right, you could blow newer channels’ ROI out of the water. That’s because email marketing campaigns target people who are already into you. Whether they’ve signed up for your newsletter or they’ve bought from you in the past, our job as an email marketing agency for ecommerce brands is to nurture these people. Curious browsers become buyers, buyers become repeat customers and repeat customers become brand fanatics.
(Psst, if you still don’t believe email marketing works, check out our case studies).
A good email marketing strategy is like a well-oiled marketing money-printing machine, targeted, automated, optimised, and triggered as soon as someone signs up for your newsletter or abandons their cart.
As your email marketing agency, we’ll advise on building out a mailing list if you don’t already have one, whether that be through a lead gen strategy, paid social ads or something organic. While your competitors are shouting into the digital void, you’ll be sending laser-guided emails into the correct inboxes. Then we’ll add a subject line that’s catchier than a Christmas song in December.
Once your recipient opens, they’ll be hit with copy and design that work better together than Ant & Dec. Add in a sprinkle of personalisation, switch on automation so your emails work their magic while you sleep, and then we’ll test and tweak until your results hit harder than a matcha on a Monday morning.
Absolutely. If email is your unstoppable, automated revenue machine, then SMS is like a hard-hitting sidekick that gets the job done fast. iMessage, WhatsApp, you name it, we’ve got you covered. If you’re looking for an SMS marketing agency that can take you from being left on read to instant replies, reach out to Hello Earth today.
The exact cost of working with an email marketing agency depends on what you require from a campaign. Fortunately, our team at Hello Earth knows email marketing better than their own children and will be happy to advise on exactly what you require. If you’re ready to reach out, book a call today, and we’ll take it from there.