Hello Earth has been named one of Campaign’s Best Places to Work 2025, and yes—we’re buzzing.

This isn’t some vanity tick-box. It’s a legit, data-backed, people-powered recognition that we’re doing something right. Campaign partnered with Workforce Research Group to grill hundreds of agencies. Only 100 made the cut. And Hello Earth? We’re on the list.

We’re thrilled to share that Free Soul, the fast-growing women’s wellness brand, has appointed Hello Earth as their retained performance marketing agency.

No matter how eco or ethical your product might be, it’s easy to overlook the broader social and environmental impacts of your business.

From the moment we wake up, what we choose to do, and how we choose to do it, has an impact on the world around us. The way we operate, manage and interact with the ecosystems that we call “businesses” is no different. 

As an ecommerce brand it is important to acknowledge that your customer is no longer confined to a single ad platform. Delivering a digital strategy across multiple ad platforms has never been so important in making impact across a buyers journey. This is a strategy we refer to as ‘omni-channel’ marketing and it’s causing a significant shift in how consumers engage and convert.  

Google has started setting out a future without Broad Match Modified, with it’s announcement that BMM & Phrase match will achieve the same results from the 15th Feb, and later BMM will be phased out in July this year.