Carfume x Hello Earth: Revving up their Content Engine
(1) Phased Approach
Over the Black Friday & Christmas period, we took a phased approach to maximise performance
Phase 1: The Warm-Up Lap: In November, we leveraged holiday shopping vibes, fine-tuning existing content like an F1 mechanic.
Phase 2: Test Driving New Roads: By December, we tested new content, adjusting on the fly to scale winners and ditch losers.
Phase 3: Full Throttle: January was about doubling down on hits while blending in fresh ideas for lasting impact.
With this approach, Carfume didn't just maintain performance – they accelerated past expectations, scaling up with the precision of a well-oiled motor.
(2) Delivery
We've revved up Carfume's ad account in time for Gifting Season
(3) Insights
Key Achievements: The Victory Lap
We achieved success in 4 key areas
- Elevated Content Quality: The Unboxing Overhaul: We pimped-up Carfume's unboxing ride, turning it into a showstopper that put them in pole position to engage their audience.
- Limited Edition Drops: In The Fast Lane: We accelerated on exclusive releases, polishing them like luxury whips, while keeping the daily lineup in view.
- Scalability: The Perfect Gear Shift: Balancing BAU with seasonal content, we scaled campaigns effortlessly, maintaining smooth performance metrics.
- End-to-End Management: The Full Service: Our comprehensive handling drove Carfume's strategy from start to finish, aligning content with goals for undisputed brand success.
The Results
Hello Earth's Unboxing quickly became the highest spender
32.06
Increased Spend
£11.60
Maintained Stable Roas
