Leveraging OceanSaver across Meta & YouTube to support ATL
(01) Project Overview
OceanSaver targets those eco-savvy individuals, looking for a sustainable, high quality alternatives, that doesn’t break the bank.
OceanSaver approached Hello Earth because of our strong experience and skills across Meta advertising, paired with our commitment to planet friendly products, directed to our purpose led customer base.
OceanSaver were launching their first ever fully produced TV advert on Sky TV, they wanted to maximise the impact of this advert by using a full 360 degree campaign, combining TV adverts, with Meta and YouTube ads.
(2) Objectives
We had 3 clear objectives
To ensure that the advert reached a wide target audience, providing cost effective brand awareness, and driving consideration and conversion.
- Increase awareness and impressions
- Launch TV advert on social platforms, driving views and engagement
- Driving sales
(3) Focus
Our focus was upon 3 areas to maximise reach and awareness
- Launched Video only campaigns on Meta and YouTube ads, which were timed to go live with campaign on Sky TV
- Utilised video content within sales focused Advantage+ campaigns on Meta, and Performance Max campaigns on Google.
- Increased activity across all campaigns, ensuring the increased awareness from the full marketing campaign was taken advantage of.
The Results
The YouTube campaign delivered strong results with a high view completion rate
187%
Search Impressions
2%
CPA
124%
CVR
118%
Revenue
