51% record breaking thumb stop for HUEL
(01) Project Overview
Huel is an innovative food and drink brand who specialise in nutritionally complete meals.
Huel approached us to increase the number of creative assets they are able to test in their ad account, whilst scaling into audience. We had four main objective: Ads that meta favoured and allowed to scale, Winning ads for the parent market, Softer metrics such as improvement of CTR and conversion rate, Lower CPA.
Test
Our approach had 3
main focuses:
Focus #1
Stopping the scroll and grabbing attention by strategically designing & implement key hook that resonate with the parent market.
Focus #2
Reducing CPA by finding key insights from best practices and implementing those findings into the ads.
Focus #3
Scaling – Continuously iterating on best performing ads to constantly improve metrics and find winning ads to scale into.
Delivery
Some of the scroll-stopping
content our team has delivered
The Results
Thanks to the insight and creative strategy led approach, our team was able to achieve:
79%
CTR
80%
CPC
35%
Thumb Stop
79%
Purchase Value
Great things
start with Hello.
Drowning in a sea of the same old marketing sh*t? Then grab our hand out of the cesspool of mediocrity.
