Elevating Lululemon's EU Content Strategy with Hello Earth
(01) Project Overview
Lululemon approached us with one objective
To enhance brand engagement and diversify Lululemon’s creative content over a 6-month period, focusing on the benefits of performance creative for paid campaigns.
We devised a strategy to roll out 8 new creative assets each month
We implemented a creative testing model to evaluate and enhance brand engagement, by utilising both in-house and external talent for content creation. Our Strategy was to produce and roll out 8 new creative assets monthly to measure engagement against existing content.
We developed a dynamic and innovative creative model, and consistently produced and assessed 8 new creative assets each month.
Delivery
Take a peek at our organic content
The Results
We drove record-breaking views, which results in a long-term partnership
+223%
Engagement Increase
+1.5 million
Recording Breaking Views
Delivery
