Top Spending Ad For Brand New Product Launch
(01) Project Overview
Free Soul approached Hello Earth to create tailored concepts for a wider demographic as they look to launch their new product, CortiSoul.
Free Soul historically have a strong presence across UGC Performance Content, and were looking for a partner to produce out of the box creative concepts to revamp their ad account, we were approached to devise 10 x UGC Concepts across 10 creators.
We had KPIs set by Free Soul during our Strategy & Immersion call, which we successfully hit:
- Boost sales with high-performing, creative content✔️
- Stand out with fresh, disruptive content that speaks to the audience✔️
- Test various content concepts to pinpoint what performs best✔️
- Keep cost per acquisition (CPA) under £30 for protein and cortisol products✔️
Delivery
Take a peek at some of our thumb-stopping content
The Results
Our "Travelling" Concept soared in the ad account
1.45
ROAS
26.9%
Thumbstop
1%
CTR
