Our Mission
As a creative-first, performance-driven agency, we partner with DTC brands that practice the values they preach, delivering gut-punching results while cutting the industry’s digital carbon waste. We’re a rogue team of creative and strategic assassins, obsessed with precision, and hell-bent on maximising efficiency and profit.
Our Values
We don’t greenwash sh*t. We actually believe business can do something bloody good. Buzzwords like, ‘sustainability’, ‘integrity’, ‘presence’, ‘mindfulness’, ‘empowerment’, and ‘evolution’. Blah, blah, blurrrgh. Bollocks to saying ‘em, we just get on with it.
We hook our clients up with tools and a Carbon Reduction Strategy to stalk and slash their digital carbon crap. Partnered with Ocean Co, we’re clawing plastic from the ocean’s jaws. The dough we rake in? We chuck it back into the team, fuelling a wild bunch that makes business responsible, not just a wallet-stuffer.
We’re ripping the guts out of the digital carbon crap our marketing spews, and we’re bringing you along for the ride. We’re carving 40% off 2023’s stench by 2030, then smashing at least 60% by 2035, eyeballing the 2023 IPCC like it’s a dodgy bloke on the Tube.
40%
reduction from 2023 levels by 2030
60%
reduction from 2023 levels by 2035
Our Partnerships
We storm every sector, driving performance, while cleaning up carbon muck and shredding the digital marketing clutter-heap. We’re kicking ocean plastic’s ass, hooked into an ocean quest to nab 7 billion bottles before 2025’s out.
By 2050, plastic might outmuscle fish, but we’re here to stop that prophecy.
So far, 430 kg’s off the hook, and we’re hunting 200,000 bottles by 2024’s end.
B Corp, certified by the non-profit network B Lab, represents businesses committed to high standards of social and environmental performance, transparency, and accountability.
Founded in 2006, B Lab’s mission is to “inspire and enable people to use business as a force for good,” aiming to balance profit with the well-being of people and the planet.
To achieve B Corp certification, businesses must score 80+ points on the B Impact Assessment (BIA), highlighting areas for improvement. B Lab provides ongoing support through resources, best practices, and community groups.
Hello Earth, an agency focused on sustainability, earned its B Corp certification during a period of rapid growth. Our Impact Model aligns with global goals like Net Zero and the Sustainable Development Goals.
B Corp certification is a milestone that holds businesses accountable and inspires continuous improvement, and is something we embed in all operations of the business, informing: the governance of our business; how we contribute to our team’s financial, physical, professional and social wellbeing; how we support the communities around us; and the customers we work for; and how we can improve our environmental stewardship.
The B Impact Assessment doesn’t only provide us with a route to certification, but also a checklist of how we get be a better business for people and planet.
Insights
Hello Earth has been named one of Campaign’s Best Places to Work 2025, and yes—we’re buzzing.
This isn’t some vanity tick-box. It’s a legit, data-backed, people-powered recognition that we’re doing something right. Campaign partnered with Workforce Research Group to grill hundreds of agencies. Only 100 made the cut. And Hello Earth? We’re on the list.
We’re thrilled to share that Free Soul, the fast-growing women’s wellness brand, has appointed Hello Earth as their retained performance marketing agency.
No matter how eco or ethical your product might be, it’s easy to overlook the broader social and environmental impacts of your business.
From the moment we wake up, what we choose to do, and how we choose to do it, has an impact on the world around us. The way we operate, manage and interact with the ecosystems that we call “businesses” is no different.
Let's make some magic.