From startup to global online Children's and Women Global Retail Brand
(01) Project Overview
The Simple Folk approached us to launch their Children's & Women's Brand Global
We launched in the UK and exceeded performance targets, followed by successful horizontal scaling into the US and EU. We expanded into new markets, and successfully entered the US, Canada, Europe, and Australia. We saw strong Organic Growth, with Instagram following grew over 100% year on year, reaching 280,000 followers, primarily in the UK and US.
(2) Objective
We had 3 key objectives after our strategy meeting with The Simple Folk
- To launch The Simple Folk in multiple territories.
- To transform the brand from a startup to a leading name in the industry.
- To achieve significant growth in sales, online presence, and market reach.
(3) Strategy
Our strategy had 3 focuses to drive performance:
- Implementing cutting-edge digital innovation strategies.
- Expanding the brand’s presence into multiple international markets.
- Focusing on localised marketing strategies for different regions.
The Results
13%
YoY ROAS
14%
CPA
46%
Sales
57%
Impressions
67%
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