Email Marketing

Using a bespoke segmentation model as a core tactic to break down email lists based on historical and predictive consumer behaviours.

This strategic approach enhances response rates and drives conversions by moving recipients up the purchase chain.

With a strong focus on testing, tracking, and optimisation, we ensure that each campaign delivers improvements and measurable results.

Our Approach Fuels Growth

The key opportunity within your email lies in implementing a tailored communications strategy that aligns with your audience mapping and addresses consumers based on their demographics. This approach allows us to create customised flows that cater to individual wants, needs, desires, and pain points, resulting in a more tailored, contextual email strategy. As part of our email strategy, we employ testing cycles to improve open rates, CTRs, audience engagement, and conversions, leading to consistent month-on-month enhancements in email performance and bottom-line revenue.

Powering Your Retention

Though reaching new customers is important, the rising competition for online attention has reinforced the value of keeping existing customers. Retention has overtaken acquisition and conversion as a top priority for many businesses.

Customer retention is one of the best ways to reduce your acquisition costs whilst delivering growth across your bottom line. This is done through supporting the growth in LTV, which not only delivers additional value, but it reduces your perceived CPA and reinforces your brand experience.

Boosting Your Revenue

To begin to measure this, we will first need to understand your CPA and LTV to gauge your growth vs retention strategy.

The 4 customer retention strategies to unlock new growth are as follows:

Solve multiple customer problems
Bundle new products with your existing offerings
Offer insights that prompt engagement
Offer proof of brand experience

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What Our Clients Have To Say

The Hello Earth team feel like an extension of our own team.They make us feel like a priority, and our company means a lot to them. They care about the brand, and it means they're always striving to make the best and most informed decisions for us. Commercially, we’ve seen significant improvement in our metrics across the board, from a decrease in CPA and increase in ROAS to improving our website conversion rate.

NICE DRINKSMadeline Tomalin-Reeves

Hello Earth showcased their expertise and dedication in running our meta ads and producing outstanding performance creatives. we were pleasantly surprised by the immediate results they achieved for us. Within the first month of collaboration, our return on ad spend (ROAS) increased significantly, allowing us to confidently invest more in our advertising efforts. What truly sets Hello Earth apart is their unwavering commitment to understanding and representing our brand. they went above and beyond

BRANWYNNOVAK ANTON, CTO

We Joined Hello Earth In 2023 And It Has Been A Foundational Reset Of How We Approach Our Online Marketing. With A Focus On Continuous Content Creation And Iterative Testing We’ve Seen Improvements Across All Channels And Are Delighted With The Results So Far. We’ve Made Great Strides Across Meta Ads, Performance Ugc & Seo To Drive Our Doorstep Delivery Sales, Office Milk And Nursery Milk Leads, And Even Recruitment Of Drives. We’re ‘dairy’ Excited To See What We Can Do Together For All Of 2024.

McQUEENS DAIRIESPeter Donoghue

Working with Hello Earth has been transformational for our business. We've always aspired to be a "DTC first brand" but never been able to unlock true scale on digital ad platforms. Hello Earth's deep knowledge of meta and other platforms, together with an understanding of the broader inputs such as ad creative, rather than just media buying, has helped us 5x our shopify sales in less than 12 months.

FREJAED ARMITAGE

We chose to work with Hello Earth after an existing Hello Earth client showed us the impressive results they were getting! They also really understood the challenges we face, staying loyal to the brand, whilst scaling online through digital channels. We're very much looking forward to working alongside hello earth to scale the brand over the coming months.

LEXXOLAZane Saleh