We’re thrilled to share that Free Soul, the fast-growing women’s wellness brand, has appointed Hello Earth as their retained performance content agency.
This exciting partnership follows a successful project supporting the launch of Free Soul’s new Protein range and CortiSoul — a tropical-flavoured daily supplement designed to promote psychological function and calm. Our initial campaign delivered standout results through a mix of bold creative and data-led performance strategy, laying the foundation for a deeper, long-term collaboration.
A Brand That Speaks to Our Values
Free Soul is a brand we’re genuinely proud to work with. Focused on empowering women through targeted nutrition, their range of protein blends, superfood powders, and supplements is crafted by nutritionists using only the cleanest ingredients — free from gluten, soy, GMOs, and added sugar. Everything is tailored to support hormonal balance, energy, hair and skin health, and overall wellbeing, with sustainability at its core.
We’re excited to help Free Soul grow their presence and impact, using performance marketing to amplify their message, mission, and products.
“Free Soul is a truly innovative brand that’s changing the wellbeing, supplement and nutrition spaces,” said our founder and MD, Stephanie Fisher.
“We’re delighted to be partnering with them over the long-term. Our focus will be on driving profitable growth through performance-driven campaigns, creative diversification, and robust measurement frameworks.”
What’s Next?
As Free Soul’s retained agency, we’ll be rolling out a full-funnel marketing strategy that includes paid social, creative content, and strategic insights tailored to a health-conscious, values-driven audience. Expect disruptive, creative, agile testing, and a consistent focus on results that matter.
Amit Ramati - Creative Strategist at Free Soul, commented:
“Hello Earth did an amazing job with the launches of CortiSoul and our new Protein range. Their combination of strategic insight and exceptional creative delivered real cut-through, and we’re looking forward to seeing how their team adds value across the wider business.”
Purpose-Driven Growth
This partnership marks another milestone for Hello Earth as we continue to support brands that align with our values: sustainability, empowerment, mindfulness, and positive change. As a B Corp certified agency and Meta Business Partner, our mission is to lead the way in responsible performance marketing — reducing digital waste while helping ethical brands grow.
