Business Growth for Punchy Drinks
(01) Project Overview
Punchy Drinks approached us to drive Meta performance
Punchy Drinks had previously tested Facebook ads before approaching Hello Earth, while their product and brand had been validated on the platform, their ads weren’t hitting KPIs or communicating the brand or product messages successfully.
Over 13 months we developed and implemented a full Facebook ads, Google Search and Shopping and content strategy
We primarily focused upon communicating Punchy Drinks’ message of Liquid Sunshine in a can, encompassing these deliverables:
- Message, Concept and Creative Format Testing and Graduation
- Performance UGC delivery
- Offer testing
- Shopify Review app implementation and review email flow development
- Shopify free gift and offer app implementation
The Results
We successfully launched their new Vitamin D drink into Summer, and scaled revenue successfully over a 13 month period.
81%
Monthly Revenue
93%
Monthly Contribution Margin
