Facebook AdsJuly 19, 2021 2023-03-14 21:41
PAID SOCIAL ADVERTISING
FACEBOOK & INSTAGRAM
We specialise in using Facebook advertising to scale ecommerce stores using our growth focussed approach.
As a sustainable brand we recognise how your advertising strategies work a little differently. When prospecting for cold audiences, not only do you need to put your product in front of the right audience you must communicate in a way that sets you apart and demonstrates your reason why. This is why we segment our strategies across four parts:
- Introduce brand and product to customers who are aware and unaware
- Drive acquisition of customers from cold audiences applying exclusions
- Communicate USPs and USSPs to both cold and warm audiences through copy and creative
- Utilise Purchase Conversion campaigns to improve quality of traffic from Paid Social
WHAT EXECUTION LOOKS LIKE ON FACEBOOK
Utilising your unique brand, bold copy and creative we will enable the creative to find your audience by utilising the following methods:
- Broad targeting
- Large Pixel + Klaviyo based Lookalikes based on AOV and LTV
- Broad interest targeting with expanded audiences
- A mixture of Cost Caps, Bid Caps and Automated bidding to ensure we are hitting spend and revenue targets
- Limiting spend on poor performing days
- Increasing spend and reaching budget limits on higher performing days
Ready To Drive Your Business Growth?
Book A Discovery Call With Us Today.