70% increase in YoY growth since the beginning of our partnership with Petit Nord
(01) Project Overview
Petit Nord are a children’s footwear brand, using Scandinavian heritage, design and sustainability interests to define their brand and product.
Petit Nord's products are hand-made using high quality ecological materials, designed for the parents looking for superior, bespoke, clothing that doesn’t damage the planet. Hello Earth started to work with Petit Nord in 2021, when they were looking to scale up their previous Meta Ads activity.
(2) Focus
Petit Nord were faced with four challenges:
- Scaling Meta Ads while maintaining efficient performance
- Increasing activity through Top of Funnel unaware audiences
- Over reliance on retargeting to a finite audience
- Creative diversification, previously solely relying on static image ads.
(3) Strategy
Our strategy had five diverse focuses to drive performance:
- Top of funnel audience focus
- Creative diversification
- Managing ad budget and activity inline with seasonality and demand
- Utilising all available platform tools within Meta Ads to maximise available performance
- International scaling was supported with combined country campaigns
We reallocated budget from a retargeting-heavy setup (despite its high ROAS) to an 80/20 acquisition/retargeting split to drive incremental sales.
New creative formats, Dynamic Ads for Broad Audiences, catalogue and collection ads, Reels, were introduced to diversify creative and maximise placement coverage.
We scaled activity around key periods, ramping up ahead of launch to build demand early and pulling back during lulls.
We leveraged all platform tools: Advantage+ Shopping, Campaign Budget Optimisation, broad/interest targeting, and lookalikes from high-value Klaviyo segments.
Internationally, we grouped countries by population, conversion rate, and business priority, creating tiered campaigns that allowed data-led seasonal scaling.
The Results
Creative diversification drove improved performance against all Meta placements
40%
Meta ROAS
25%
Meta CPA
73%
YoY Revenue
