Elmhurst – 779% Increase In Email Revenue

ELMHURST MILK - 779% Increase In Email Revenue

The Results

0 %
Increase in Revenue
0 X
0 %
Increase in Open Rate

The Brief

Hello Earth was engaged by an organic FMCG brand, Elmhurst Milk who was underdelivering on their email. Our purpose was to increase their customer retention, increase revenue and deliver on key communication goals.

What We Delivered:

  • Segmented high value, behavioural and user segments to understand customer buying habits
  • Increased campaign and flow conversions resulting in a significant shift in email profitability 
  • Increased email profitability from 5% to 30% of overall brand revenue
  • Increased brand open rate to 35%, and CTR to 2.2%
  • Created and delivered promotional and value led campaigns to drive awareness and conversions 
  • Created automated flows which delivered revenue on auto-pilot
  • Built and nurtured their list

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