Valentia Skincare – 262% Increase In Revenue

262% Increase In Revenue

The Results

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We were approached by the skincare brand, Valentia Skincare to support their growth in the US market. In the last 6 months we have delivered a significant return and increase in profitability. Here's what we did:

  • We used ad rules to limit spend loss within our cold campaigns and to ensure we maintained ROAS.
  • We used a combination of ABO & CBO’s at TOF and are consistently testing new interest audiences and lookalikes.
  • We scaled best performing interest audiences into interest stacks to reach a broader audiences.
  • We’re constantly testing new ad angles that are relevant to seasonal changes. 
  • We increased the AOV of the product by adding 'free shipping' over a certain value using collection ads.
  • We’ve introduced cost caps & target cost bidding to our BOF campaigns, this has generated $40,119 at a 16x ROAS.
  • We scaled spend from $10k per month to $60k in just 4 months.

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