We were approached by the health supplement brand to support their growth in the US market. In the last 6 months we have delivered a significant return and increase in profitability. Here's what we did:

• We used ad rules to limit spend loss within our cold campaigns and to ensure we maintained ROAS.
• We used a combination of ABO & CBO’s at TOF and are consistently testing new interest audiences and lookalikes.
• We scaled best performing interest audiences into interest stacks to reach a broader audiences.
• We’re constantly testing new ad angles that are relevant to seasonal changes. 
• We increased the AOV of the product by adding 'free shipping' over a certain value using collection ads.
• We’ve introduced cost caps & target cost bidding to our BOF campaigns, this has generated $40,119 at a 16x ROAS.
• We scaled spend from $10k per month to $60k in just 4 months.