OceanSaver TV Ad Case Study
September 9, 2024 2024-09-23 15:46OceanSaver TV Ad Case Study
Leveraging OceanSaver across Meta & YouTube to support ATL
OceanSaver creates ocean friendly, plastic free cleaning products. They focus on creating products that perform as well, if not, better than the leading brands, without destroying the Ocean. OceanSaver targets those eco-savvy individuals, looking for a sustainable, high quality alternative to their current cleaning provider, that doesn’t break the bank.
Leveraging OceanSaver across Meta & YouTube to support ATL
OceanSaver creates ocean friendly, plastic free cleaning products. They focus on creating products that perform as well, if not, better than the leading brands, without destroying the Ocean. OceanSaver targets those eco-savvy individuals, looking for a sustainable, high quality alternative to their current cleaning provider, that doesn’t break the bank.
OceanSaver approached Hello Earth because of our strong experience and skills across Meta advertising, paired with our commitment to planet friendly products, directed to our purpose led customer base.
OceanSaver were launching their first ever fully produced TV advert on Sky TV, they wanted to maximise the impact of this advert by using a full 360 degree campaign, combining TV adverts, with Meta and YouTube ads.
Our main objective was to ensure that the advert reached a wide target audience, providing cost effective brand awareness, and driving consideration and conversion.
Adam Parker
ReFounder, OceanSaver
Shubham Raghav
Paid Media Manager, Hello EarthWe had 3 clear objectives
- Increase awareness and impressions
- Launch TV advert on social platforms, driving views and engagement
- Driving sales
Our focus was upon 3 areas to maximise reach and awareness
Focus #1: Launched Video only campaigns on Meta and YouTube ads, which were timed to go live with campaign on Sky TV
Focus #2: Utilised video content within sales focused Advantage+ campaigns on Meta, and Performance Max campaigns on Google.
Focus #3: Increased activity across all campaigns, ensuring the increased awareness from the full marketing campaign was taken advantage of.
Results
Insights
- The YouTube campaign delivered strong results with a high view completion rate, demonstrating that our video content resonated well with the audience. Throughout future activations, we can look to continue to leverage YouTube as a platform for future campaigns to boost brand awareness and engagement.
- Instead of launching a single video for all users, creating a series of ads tailored to different stages of the funnel to improve engagement.
- Within future activations, we look to focusing on the performance of PMAX campaigns, which could be further enhanced by integrating more video content.
