Meet Zuzy Yazadzhi!
September 25, 2024 2024-09-25 14:05Meet Zuzy Yazadzhi!
Meet Zuzy, our CRM Marketing Lead!
Zuzy has 5 years of experience working in marketing, both in-house, with a focus on digital advertising for events, and agency side working with e-commerce businesses.
Zuzy has specialised in email marketing over the past 3 years and her passion lies in optimising email marketing strategies for E-commerce businesses, utilising techniques such as list building, segmentation, automations, and impactful campaigns.
Zuzy develops and manages comprehensive email strategies for key clients, focusing on enhancing customer relationships and retention through CRM tactics. This includes designing, building, and optimising intricate email journeys, utilising email, SMS, subscription applications, and referral programs to maximise customer lifetime value.
Zuzy has worked with a diverse range of UK and international brands, particularly within the fashion, wellbeing, and consumer goods sectors. My current clients include Comfy Koalas (AUS), Graziela (USA), Seaciety (UAE), Cole Buxton, Picante, AKIMBO, and Fushi.
Zuzy significantly improved email flow conversion rates for a Baby & Family brand, increasing them from 1.19% to 5.57% (a 368% increase), and boosted revenue per recipient from $0.76 to $5.75 (a 656% increase). Additionally, Zuzy achieved a 4% increase in month-one subscription retention compared to the three preceding months.