Paid Social Media Agency
We're a Meta-Certified paid social media agency leading the charge
with results-driven paid social marketing campaigns. We don’t follow trends, we set them.
It works hardest as part of the system.
Ad Creative
We juice up your creative, blending samurai sword-sharp data with pure human feels to build assets that pop off and pay off.
SMS & Email Marketing Agency
Your ecommerce emails shouldn’t just fire off. They should grab, keep, and cash-in big. At Hello Earth, we craft data-sharp, personal strategies that lock your audience in and fuel repeat action.
From challenger DTC to category leaders.
Subscriptions & Loyalty
Where retention compounds into LTV.
For replenishment, FMCG and consumables brands, subscriptions are the single biggest LTV multiplier in DTC. A subscriber's LTV is typically 3–5× a one-off purchaser's. A churned subscriber recovered through a smart win-back typically recovers 60–80% of original LTV. Loyalty layered on top compounds the effect — VIP tiers, points-led referral, replenishment rewards.
As Recharge Partners, we deploy subscriptions as a retention engine — with intelligent churn prevention, replenishment timing tuned to product cycle, smart skip/swap logic, and post-cancel win-back flows that recover meaningful cohorts. Layered with LoyaltyLion or Smile.io, the result is a retention stack that turns the average buyer into a high-LTV cohort.
Book a 30-min call
12-month LTV by cohort
Where the margin lives
Subscriber LTV
£284
Loyalty member LTV
£187
Repeat buyer LTV
£124
First-time buyer LTV
£68
Subscriber multiplier
For replenishment, FMCG and consumables brands, subscriptions are the single biggest LTV multiplier in DTC.
4.2x
Most agencies optimise toward what already works — sanding the edges off creative until it disappears into the feed. We do the opposite. Every cycle includes genuinely net-new concepts that take real creative risk: unfamiliar formats, unexpected hooks, untested angles, founder-led talking points, agitation-led storytelling other agencies wouldn't dare brief.
More misses than safe agencies — and more breakthrough winners. Because the only way to find a new ceiling is to build creative that wasn't possible last quarter.
| What Most Agencies Brief | What We Brief |
|---|---|
|
Aspirational lifestyle shoot, hero product |
Founder talking head, raw, on-objection |
|
Polished testimonial cut down |
UGC mid-rant, real friction point unfiltered |
|
“Our story” brand video, 60s |
3-second hook, no logo until 8s, agitation-led |
|
Studio shot product comparison |
Side-by-side with the named competitior |
|
Generic seasonal “sale” creative |
Reactive, of-the-moment, socially-native or culturally-native |
Great things start with Hello.
The By the numbers
The kind of results brands stay for.
Aggregate strategic outcomes across our retainer client base. Tracked through the Profitable Growth Equation, not platform vanity metrics.
+259%
Average revenue uplift YoY
Across long-term retainer clients. Tracked through blended MER, not platform ROAS.
−32%
Average CPA reduction
Achieved in the first 6 months of partnership through post-Andromeda restructure.
+500%
Subscriber base growth
Through Klaviyo retention architecture, RFM segmentation, and replenishment flows.
6×
Average client ROAS
Across paid social and paid search, measured at portfolio level over 12 months.
Leadership
The three running the agency.
Hello Earth's leadership team — the founder, the COO, and the strategy director who's built the operating model with them. Between them, they hold the agency's commercial, operational and strategic shape.
Stephanie Fisher
Founder & Managing Director
Founded Hello Earth in 2019 after years client-side and at agencies that promised partnership and delivered project-shop. Steph leads commercial direction, founder relationships, and the agency's long-term strategic position. The clearest articulator of why frameworks-as-a-service exists.
Charli Higgins
COO
Charli runs the agency's operational shape — how teams pod up, how engagements are structured, how the four frameworks translate into weekly delivery. The reason work ships on time and on standard, every time. Previously held senior agency operations roles before joining Hello Earth.
Rachel Bloom
Strategy & Performance Director
Rachel owns the strategic substance — the application of the Profitable Growth Equation, the Channel Maturity Ladder, the Trade-Integrated Plan. The architect of how strategy actually shows up on a Monday morning trading review. Leads strategic engagements across the retainer base.
What's in the free audit
Four diagnostics, one written report.
A senior strategist reviews your accounts. You get a 1-page diagnostic with the 3 biggest leaks, prioritised. Yours to keep, whether or not we work together.
01
Meta Account Audit
Campaign structure, ASC vs broad, creative diversity score, fatigue check, attribution alignment.
02
Google & PMax Audit
Asset group segmentation, search themes, audience signals, feed quality, branded vs non-branded split.
03
Klaviyo & Retention
Flow coverage, segmentation depth, RFM scoring, replenishment timing, churn prevention.
04
Creative Review
Hook rate, hold rate, format diversity, brand consistency, top performer analysis, suggested next tests.
Delivered In 5 Working Days · 1-Page Report · No Sales Pitch Attached
Get your free audit
Let's find out
what's leaking.
Tell us a bit about your brand. A senior strategist will review your accounts and send back a 1-page written diagnostic in 5 working days.
- 30-min review of Meta, Google & Klaviyo
- 3 biggest revenue leaks, prioritised
- Written report — yours to keep
- No obligation. No sales pitch. Just diagnosis.