Introducing Hello Earth’s Advanced Reporting Platform

Introducing Hello Earth’s Advanced Reporting Platform

screenshot of reporting tool

At Hello Earth, we are continually evolving to ensure we provide the best service to our clients. With this in mind, we are thrilled to introduce our Advanced Reporting Platform and Digital Carbon Tool, aiming to revolutionise reporting in the digital marketing space.

Built with precision and a clear understanding of our client’s needs, our new platform addresses several issues prevalent in previous reporting tools and elevates the entire experience.


Why We Developed This


Past experiences with unreliable, inconsistent, and non-interactive reporting tools have led us to create a new, dynamic, and interactive reporting platform. It is designed to offer both high-level overviews and detailed analytics. We have developed this platform to provide comprehensive insights and deliver accurate, detailed reports that empower data-driven decision-making.




What Problems Does It Solve?


Advanced Reporting Platform by Hello Earth is designed to solve a myriad of problems that clients often face in the realm of digital marketing and reporting. Here are some key issues it addresses:

  1. Inconsistent and Incomplete Reports: The platform standardises the reporting process, ensuring consistent and comprehensive reports. Regardless of the brand, the platform’s adaptable templates and user-friendly design ensure a standard of accuracy and detail.
  2. Lack of Customisability: Recognising that each client may have unique requirements, the platform offers full customisability. This flexibility enables the creation of reports tailored to each client’s needs, from broad overviews to detailed, component-specific reports.
  3. Unreliable Data Sources: By using Looker Studio, we’ve minimised issues associated with unreliable data sources by offering real-time tracking and collation of data, minimising errors, and increasing report reliability.
  4. Carbon Emissions Tracking: As digital marketing activities contribute to carbon emissions, our platform addresses this issue by providing a carbon emissions tracking tool. This feature allows clients to measure the carbon footprint of their digital activities, raising awareness of their environmental impact, and aiding in sustainability efforts.
  5. Difficulty in Assessing Performance: The platform allows for in-depth analysis of all digital marketing activities, from Meta and Google Ads performance to email campaign effectiveness. This comprehensive approach helps identify successful strategies and areas needing improvement.
  6. Absence of Interactive Features: Our platform includes interactive features that not only enhance the user experience but also enable clients to delve deeper into their data, encouraging better insights and decision-making.
  7. No Comprehensive Overview: The platform provides a holistic view of digital marketing activities across various channels. This allows for an easier assessment of the overall effectiveness of a strategy, helping to guide adjustments and future campaign planning.

Overall, At Hello Earth, we understand the importance of tracking performance while maintaining our responsibility towards the environment. Our Advanced Reporting Platform provides detailed insights into campaign performance and monitors the carbon footprint of your digital activities. The Digital Carbon Tool provides an unprecedented way to measure and manage digital carbon emissions, helping us work towards achieving Net Zero.



How Does It Work?


Our Advanced Reporting Platform works by seamlessly integrating data from various sources, organising it, and then presenting it in an understandable and visually appealing format. Its unique features and high level of customisation make it an invaluable tool for comprehensive digital marketing reporting. The Digital Carbon Tool works in conjunction with our reporting suite to measure digital carbon emissions and wastage. Here’s a breakdown of how it works:

  1. Data Collection: The platform pulls data from various digital channels like Meta (Facebook and Instagram), Google Ads, Klaviyo, and Shopify. This data encompasses various metrics such as spend, revenue, conversion rates, and more.
  2. Reporting and Visualisation: The platform then organises and visualises the data in an accessible and intuitive format across various tabs.
  3. Customisation: Recognising that every client’s needs might be different, the platform is fully customisable. Depending on specific requirements, reports can be tailored, ensuring they provide the most relevant and useful insights.

Why Do We Measure This Way?

We believe that performance and responsibility can go hand in hand. The Advanced Reporting Platform is our answer to the need for comprehensive, customisable reporting that doesn’t compromise our commitment to the planet.


Why Is It Unique?


The uniqueness of our platform lies in its integration of performance analytics with sustainability metrics. While most agencies focus solely on financial returns, we provide a 360-degree view of your campaigns, ensuring your brand’s growth does not come at the expense of our planet.


The platform’s ability to customise to each client’s needs and its comprehensive suite of tools set it apart. We’re committed to providing a best-in-class service that caters to the unique needs of responsible e-commerce brands.


Hello Earth’s Advanced Reporting Platform – because when we measure better, we perform better.